Prototype on this link (not complete)
The more engaging page screenshot of wireframe:
Mission:
Current Volvo on call pages were old and not selling the product enough. There was an urgent need for a page that works for all markets without adaptation and that can be implemented with available modules. There was also a need of a more engaging page that can explain all nice features that comes with Volvo On Call. Such as incar-delivery, wifi hotspot in the car and so much more. This page needed to be market flexible so that it could be locally adapted. It also had to be built with existing modules.
Audience:
Volvocars.com visitors
Resources & Tools:
Me, Product Owner, Volvo On Call UX, Copywriter, Content Store, Module templates
Solution:
I looked in app reviews, searched on the web and got insights from the product owner and UX from the Volvo On Call team. Based on this I created an outline on the unique selling points for Volvo On Call. I lay out a page with the most important features which become the base page that fit all market. The more engaging page include more features and allows for deeper explorations with overlays.
Base page screenshot: