Mission:
The goal was to build a structure for the Own-section of volvocars.com that works on all markets and contain relevant content that both sell the “Life as a Volvo Owner” to a new car buyer and makes it easy for the Volvo Owner to find the support he needs. This section should confirm that buying a Volvo was the right choice.
Audience:
New car buyers and Volvo Owners
Resources & Tools:
Me, Senior UX, Product Owners, Stendahls Agency, Analytics Team, SEO specialist
Solution:
I collected and analysed data from analytics, search words and what market actually choose to display in this section to understand what content is relevant to include and what to exclude. Based on this I could form a clear direction and lay out wireframes for what content should be on the pages that were missing.
Structure: