Collaborate
Be a bit better every day
Have fun
Collaborate
Be a bit better every day
Have fun
Design process
Sketch to you drop
The best ideas are usually not started in a fancy desktop application. Instead pen and paper
and all sorts of copy paste sketches are what brings my best ideas to life.
This illustrate a
concept design for a futuristic alarm clock tha allow the user to interact with it in multiple ways and be
woken by a morning breeze, bright light or any sound. All captured in a minimalistic
cube.
Game Idea
Webcaching
This was my final project in the course Design of Graphical Interfaces. We were given a
list of online services. We had to choose one to build a concept and make a fully functional prototype
demo for. I chose Webcaching and declared it to challenge the online/offline borders by letting the game
interact with map services such as google maps where you need to visit physical places to fully explore
the game. Challenges within the game come in different sizes and complexity to meet personal
expectations and abilities. The generous reward system will empower positive feelings to continue
exploring the growing surreal world. Rewards should though give real life value, eg in
collaboration with venues and stores. Eg one cache can reward you with a gift card.
Webcaching becomes a digital extension of Geocaching(tm). There will be similarities and
physical connections. To find the url you might need to find something irl. Webcaching should though
strive to even more entertain, challenge, inspire and reward the cacher beyond what is possible through
geocaching today.
UI
Creative Lead for digital design
Volvo Penta was in need of a facelift digitally and I initiated, gave creative direction
together with our Brand Manager and project managed the new look and feel together with AKQA. Lead UI
Designer was Linus Lövbacka.
The new website design has become the foundation for Volvo
Penta Design System.
UX / UI / Marketing
Storytelling page design
I was asked to design one page to describe Volvo On Call. At the time in 2017 it was an
online service that could be added to the purchase of your Volvo Car. The page itself had a lot to
deliver, it should explain the offer and look appealing and lead to more sign ups of this offer.
I needed to work with what was available in media libraries and being the copywriter as
well.
With storytelling techniques I composed content that use retorical argumental analysis
pattern. An intro connected to a person as illustrated in the photo, continued with a main argument
backed up with proof point. And a emotional what if emergency - how it backs it up.
I spent lots
of hours finding the right images and icons to together show the context of the story. A business woman,
living in a city, owning a Volvo, have a busy schedule and drive long ranges in work - all photos to
illustrate everyday functions. And more strict icons to illustrate emergency assistance.
The
page ended with a signup form.
The page turned out to be one of the most scrolled pages on
the site and triggered a lots of new signups.
I love being out and about, on a calm walk in a peaceful forest or on a longboard in a roaring sea.
I also love being in the city, to indulge in the culture and vivid scenes, all created by people's dreams and ability to realize them .
I love all new technology that allow us to experience beyond imagination. Embracing the new is more fun.